Introducing: The MCG Group
- The MCG Group
- 2 mins read
You may have noticed we look a little different…
The same experienced consultants are answering your calls and the same fantastic career opportunities are on offer, but all under a new name.
Today we have become The MCG Group.
So, why the change?
Well, here’s a brief history for you: the company was first established back in 2009, when we were known as McGinley Human Resources. We had a core focus on property and construction recruitment back then. After establishing ourselves as specialist in this field we diversified into a broader range of sectors such as aviation, construction logistics, healthcare and education all under our McGinley name.
Five years later we became the McGinley Group which reflected the array of sectors we now operated in, and we entered into the next stage of our business model. This led us to grow by acquisition and we welcomed First Choice Recruitment, Simply Education and Creative Personnel into our business which all stood as solus brands, maintaining their own company identities rather than becoming McGinley house brands.
As we embarked upon the rebrand project, we reviewed the mixture of house brands and solus brands that we’d become, and realised we weren’t painting a clear picture of our collective offering or one that highlighted of our mission to make recruitment great.
When setting out our new master brand, we knew we wanted to consolidate our services and build brand equity, while making our offering clear. The three pillars central to all our businesses are the people, the service and the sector and therefore, were vital to be incorporated into our brand architecture. Depicted by a circle, square and diamond these three central cornerstones became our new logo.
As well as arriving upon a logo which reflected our business, it was important that our new name manifested our services that ultimately are all about Making Clients Great, Making Candidates Great and Making Careers Great.
And so, The MCG Group was born. We are a forward-thinking group of companies providing people focused services across 5 specialist sectors.
Our new branding follows through to each of our specialist sectors: MCG International (formally McGinley Aviation and McGinley Systems International), MCG Healthcare, MCG Construction, First Choice Recruitment Ltd, Simply Education and Creative Personnel. Each adopting their own colour scheme to highlight their sector specialism but carrying the Group’s brand identity.
We are extremely excited about this new chapter, we hope you like our new look as much as we do! Check out our new websites: